i made this website and so i’m sorry in advance.

i’m a creative copywriter, brand strategist, comedian, and cultured degenerate. i make things that are funny, sharp, and a little weird. ads, scripts, brand voice, even big-ass events. i can write anything that requires a brain and a mouth.

i was born in detroit, michigan and moved to montreal, canada to attend mcgill university (the harvard of canada) before moving to nyc to perform stand up comedy at some of the best clubs in the world like new york comedy club, the laugh factory, the comedy store, and union hall— which is evident in my other creative work. that’s where i honed my voice, tone, and ability to win over a room.

lately i’ve been using my sensibilities as a writer and know-how of social media to write ads, build brands, make social content, and organically grow companies like Hebbia, FLAKES, Moonpals.

kind of cool, right???

you can peep some of my work below!

email me!! michaelxhirsch@gmail.com

if you wanna pay me money for comedy related business you gotta hit up my manager

carly@omnipop.com

things i made

things i made

BRAND VOICE AND DTC COPY FOR FLAKES

here i wrote ad copy and video scripts for FLAKES. a dandruff shampoo brand looking for a confident, self-aware tone. the job was to make fixing dandruff engaging without feeling like a meme and to help a new brand stand out in a crowded space, without pretending like having dandruff is cool.

An advertisement for Flakes anti-dandruff shampoo and conditioner featuring a man washing his hair, with bottles of the products shown beside the text.
Text on a dark blue background discusses how market-leading brands include ingredients that worsen dandruff and describes a formula designed to stop dandruff and strengthen hair, emphasizing natural hair and scalp health.

Hebbia - AI for analysts

Black and white photo of a woman in the foreground holding a brick over her head, surrounded by police officers and people, associated with JFK conspiracy theories.
A smiling emoji face with water droplets on it and the text 'bro getting granular' at the top. The bottom text reads, 'Hebbia's AI legit doing the work of 10,000 interns (no cap)' with a button below that says, 'Tap to save time at work.'
Smiling woman in glasses standing by a window with sunlight, with financial text overlay about success in finance and holiday vacations.
Comic showing three images: top-left and top-right images of people using Hebbia, with face replaced by the Hebbia logo; bottom image of three people in a cotton field with their faces replaced by Hebbia logo, blue circle, and firework icon, representing a humorous exaggeration of someone using Hebbia late at night.

OOH Campaign / Strategy / Meme-Driven B2B Content

Nighttime city street scene with a large blue digital billboard reading 'The AI Platform for Finance' and people waiting to cross the street near a Christmas tree, with taxis and cars in motion.
People walking inside a modern transportation hub, with a large blue digital sign that reads 'AI for Law' and 'Hebbia.' The floor has a circular design with text, and there are signs indicating train and metro directions.

growth marketing at hebbia was part performance strategist part creating/outsourcing content for socials and part writing marketing collateral like case studies. it’s social media management with more steps, more responsibility, and more steroids. my scope spanned things like planning events, working with agencies, managing budgets, and a/b testing. 50% creative 50% analytical— testing ideas and seeing what works then scaling what makes sense.

i used various tools to make sure we’re hitting our ICP, acquisition through paid campaigns (social + traditional ad placements), and retention-focused email marketing.

i led copy and creative for our first major OOH campaign: placing ads in Grand Central, Madison Square Garden, Penn Station, and NYC bus stops.

the goal: build brand awareness with older decision-makers AND write memecentric content to legitimately resonate with the twentysomething year old analysts doing the real work.

i made the JFK case study because it is an INSANE thing to do for a fintech AI company, yet it worked so well. it was so engaging because it was so off-base. we make a product for investment banks and private equity firms— to make it a conspiracy theorist was so jarring because showed how the product worked. it ended up boosting impressions 40x across LinkedIn and Twitter/X.

here’s more work

check out my stand up and viral tweets, i bet you didn’t think it’d be like this, but it is. i have over 20 million views across all platforms… this is my voice in motion

i wanted to do something so goofy that you HAD to pay attention. i started with something grabby that would have people be like “what is this boy about to say” then boom— something so dumb that only a genius could’ve said it.

this has over 7 million views across socials :)

VIRAL TWEET

i wanted to be able to discuss something serious without it being a total drag so i flipped a common turn-of-phrase about celebration into joke about going to a funeral.

over 200k views on social media

here’s a joke i wrote about tattoos, but the payoff is so goofy that you kind of forget that i did anything ~vulnerable~. kind of a common theme in my writing if you think about it……

this one has over 1million views on socials

VIRAL TWEET

VIRAL TWEET